Swompdonkey

Triumph the Insult Comic Dog and Eminem bury the hatchet

Eminmem's Ass Like That video has confirmed my suspicion that Marshall Mathers III continues to be a master of image manipulation. About a year ago, he was ridiculed for panicking and shoving a bodyguard in front of him when Triumph ambushed him at the MTV music awards --A video of the incident is available here.

It was later explained that Eminem's momentary discombobulation was supposedly because he was unfamiliar with the puppet-dog's shtick. Fast-forward several months, Eminem has now co-opted (exploited?) the popular character's persona for a hit single and featured the real Triumph in the Crank-Yankers inspired video.

The media-savvy Detroit rapper has walked a fine line over the last half-decade, jousting with the media over accusations of homophobia and mysogyny while juggling three distinct personas on each of his albums: There is Eminem, the main character --a mainstream rapper with real street-cred who relishes his beefs with Benzino of The Source magazine, and Irv Gotti's Murder Inc; there is Marshall Mathers, (Eminem's real name)--the doting father and troubled-man persona who tends towards introspection in some of the artist's more thoughtful songs... and then there is Slim Shady, the juvenile, puerile, vulgar, and borderline-insane dark persona whose every utterance seems calculated to shock. Each of these personalities appears distinct and fully-formed, as far as I can tell, differing in their style of rapping as much as their respective songs differ in their content.

A glance at some of the lyrics on "Ass like that" would seem to set it clearly in the Slim Shady catalogue. But for this song, Eminem has adopted yet another alter-ego: His former tormentor, Triumph the Insult Comic Dog.

I think the reason this song works so well is that Triumph (Robert Smigel's alter-ego) and Slim Shady are cut from the same cloth: They are characters whose outlandish and offensive statements are somehow mitigated by the fact that they are cartoons -- a rubber cigar-chewing puppet and a grotesque parody of a mentally-deranged sociopathic gangster-wannabe: both are so completely absurd and over-the-top that no one can take them seriously.

Throughout the song, Eminem does a pretty-passable imitation of Triumph's distinctive accent and uses many of the acerbic canine's trademark phrases like "I KEED! I KEED!" --one catchphrase that could easily apply to Slim.

In one verse of the song, he raps:

If I offend I'm sorry, please, please forgive
For I am Triumph, the puppet dog, I am a mere puppet
I can get away with anything I sing, you will love it

and in another verse:

I am Triumph, Britney Spears has shoulders like a man
And I can say that and you'll laugh cuz that is a puppet on my hand

Eminem reveals a deep understanding and complicity with the puppet. He knows how to dissociate himself from all the controversy he has churned up, claiming that people who get offended don't "get" the joke: Slim Shady, like Triumph is definitely NOT to be taken seriously. When it comes to Triumph, Eminem gets the joke, because it is the same joke he has been playing on everyone for years.